Below are the key concepts of Marketing Management which will help marketing aspirants to build their knowledge and conceptual understanding
- What is Marketing
- Needs, Wants, & Demand
- Concept of Value
- Marketing 1.0 to Marketing 5.0
- Philosophy of Marketing
- 4Ps of Marketing
- 4Cs of Marketing
- Value Chain Analysis
See: Career Advice
- Marketing Environment (Micro & Macro)
- PESTEL Framework
- Porter 5 Forces
- SWOT Analysis
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